Content and Customer Experience Training

Customer Engagement
Why invest in Content Planning and Customer Experience?

"One tiny change to our website’s formatting led to an extra £1 million in revenue over the course of a year – so details really do make the difference!" David Walmsley, then Head of Web Selling at John Lewis Source: Echo E-Business Evolution White Paper

Are you sick of losing money through your web site?

Engage your customers to buy, subscribe and interact!

  • Learn how to engage your customers to buy, subscribe and interact
  • Understand your audience Gain a clear understanding of your target audiences
  • Learn how to create engaging customer journeys for your customers
  • Understand their psychology and how to engage them on your web site
  • Learn how to target your audiences and become closer to them

Web Content that Sells

  • Learn the '7 Deadly Web Content Sins' to avoid
  • Get our 12 Keys to Content Success
  • Learn how to write and present text effectively on the Internet
  • Learn how to use your web site to build trust
  • Find out what media to use to present your ideas
  • Gain valuable key selling phrases for your web site

The Power of User-Generated Content

  • Find out if user-generated content will enhance your web site offering
  • Understand the associated risks
  • Come away with the right options for your business

Get this training!

Classroom Courses with Our Licensed Training Providers

A whole day in each of these programs iis dedicated to Content Strategy & Customer experience.  Organisations holding an on-site program, can enable their staff to plug into this day as a 1-day course.

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Learn Online

You can access content strategy and customer experience training through our self-study courses and online membership:-