Content and Customer Experience Training
"One tiny change to our website’s formatting led to an extra £1 million in revenue over the course of a year – so details really do make the difference!" David Walmsley, then Head of Web Selling at John Lewis Source: Echo E-Business Evolution White Paper
Are you sick of losing money through your web site?
Engage your customers to buy, subscribe and interact!
- Learn how to engage your customers to buy, subscribe and interact
- Understand your audience Gain a clear understanding of your target audiences
- Learn how to create engaging customer journeys for your customers
- Understand their psychology and how to engage them on your web site
- Learn how to target your audiences and become closer to them
Web Content that Sells
- Learn the '7 Deadly Web Content Sins' to avoid
- Get our 12 Keys to Content Success
- Learn how to write and present text effectively on the Internet
- Learn how to use your web site to build trust
- Find out what media to use to present your ideas
- Gain valuable key selling phrases for your web site
The Power of User-Generated Content
- Find out if user-generated content will enhance your web site offering
- Understand the associated risks
- Come away with the right options for your business
Get this training!
Classroom Courses with Our Licensed Training Providers
- 5-Day COB Certified E-Commerce Manager Program
- 5-Day COB Certified Digital Marketing Manager Program
- 5-Day COB Certified E-Business Manager Program
A whole day in each of these programs iis dedicated to Content Strategy & Customer experience. Organisations holding an on-site program, can enable their staff to plug into this day as a 1-day course.
Learn OnlineYou can access content strategy and customer experience training through our self-study courses and online membership:-
