Your online lessons, powerful guides and workbooks will give you the following learning:-

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!

• What is E-Commerce?
• E-Commerce advantages and disadvantages
• Why do customers buy online?
• Online store considerations and choosing the right storefront solution
• Developing requirements for stock, tax, shipping and accounting
• Secure online payments - requirements pitfalls and benefits
• Introduction to e-commerce law

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!

Your downloadable e-book 'Content Strategy & Customer Experience Workbook', and online lessons give you access to the following essential learning:-

• Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
• Understand, target and engage your audiences effectively
• Learn how to powerfully present your ideas, information and other content online to maximise sales
• Learn optimal web writing and search engine optimisation techniques

Web Merchandising

Discover powerful techniques to merchandise your products and services to maximise sales, with the powerful online lessons and downloadable e-book 'Web Merchandising for Maximum Sales'.

Digital Marketing

Learn how to market your online store, products and services effectively to your target audience, in an engaging way.

Your downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing & Advertising', and online lessons will give you the following essential learning:-

• Learn how to develop your marketing plan
• Find out what traditional marketing and digital marketing channels will work best for your business
• The art of effective messaging
• Introduction to digital advertising
• Search engine marketing
• Banner and video advertising
• Viral and affiliate marketing
• Email marketing
• Introduction to social media marketing and online PR

What else?

Included with training pack of six books, e-learning voucher and web merchandising product card pack, you'll have access to online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

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How long will the course take?

The length of time it takes to complete the course, depends on each individual. The modules, exercises and books take around 25 hours to complete, with an expected total of 35 hours of total study.

The COB Certified Manager certifications are industry-developed, globally recognised qualifications.

COB stands for Certificate in Online Business™ and there are three 'Certificates in Online Business'.

Established since 2008, leading brands from all around the world send delegates on the COB Certified courses.

About the Exam

Each box set is registered to one individual only and includes a unique candidate number. Individuals cannot attend an exam without either attending the COB Certified classroom course, purchasing the relevant self-study course or e-learning only edition subscription.

To ensure the authenticity of our examination process, delegates taking their exam are required to produce their unique candidate number and proof of identity.

The exam consists two practical written parts:-

• 1hr 30 minutes hand-written question and answers - Part A
• 1hr 30 minutes e-commerce case study - Part B
• The pass mark is 70%

Taking the Exam

Exams are taken at COB Certified Authorised Testing Centres (ATCs).

Our Authorised Testing Centre partners include universities, professional institutes and government organisations around the globe. Browse centres from the links below:

• United Kingdom
• Europe
• Middle East
• Africa
• USA and Canada
• Asia
• Australia and New Zealand
• Latin America and Rest of World

COB Certified E-Commerce Manager Exam Administration Fees $380

COB Certified E-Commerce + E-Business Manager - Special Dual Paper Exam Administration Fees $510

Exam Invigilation Fees - Paid direct to Authorised Testing Centre (ATC)Fees range from $75-$250 depending on the ATP and country

The Certificate in Online Business (COB)™ is an industry recognised qualification developed by leading industry experts, owned and provided by The Certificate in Online Business.  The training which is attended by both large and small organisations globally, is the premier industry certification standard for Marketing, E-Business and E-Commerce leaders.

Our classroom courses, e-learning and self-study courses have helped startups and SME business as well as owners, directors, managers and teams at leading organisations such as:-

Testimonials from both our self-study and classroom course testimonials give buyers a good indication of the quality of the learning they will receive.

View our Self-Study Course Box Set Reviews & Ratings  Classroom Course Testimonials

The COB Certified E-Commerce Manager training programs focus on successful online selling

• Box Set High-Quality Printed Books with E-Learning RRP @$610 (Excludes exam admin fees)
• E-learning Only Edition (including exam administration fees) »@$749

The COB Certified E-Business Manager Self-Study Course

This leading e-business certification course covers online business as a wider subject, rather than focusing only on e-commerce. It includes training on e-business planning and strategy, e-risk management, e-business revenue models and e-project management, instead of the web merchandising training provided in the COB Certified E-Commerce Manager Self-Study Course. Exams are charged at an additional fee.

Self-Study Box Set RRP $610 »     Dual Certification Box Set Bundle Options »     E-Learning Only Course $749 (including exam admin fees) »

Compare COB Certified E-Commerce Manager Course Options

Having trouble viewing the below self-study versus classroom comparison table? Download as PDF