How to Write a Digital Marketing Strategy

Economic challenges have forced organisations to reassess their advertising strategy and there is now more focus on the Internet than ever before. This has not only meant reduced costs, but also immediate calls-to-action, for online buyers seeking competitive sales prices, convenient ordering and delivery, wider range of products and the ability to compare prices and benefits against other merchants. Deborah Collier, President at The Certificate in Online Business, delivers some valuable tips to developing an effective digital strategy