Delivering Credibility in Testimonials

Most experts will tell you that good testimonials can increase your sales by as much as around forty percent. However, consumers are more and more aware of the proliferation of non-genuine testimonials, reviews and ratings on the Internet. This impacts how even the most credible of testimonials are perceived, resulting in consumers being more and more suspicious and wary of buying.

How can organisations convince potential buyers that their products and services will deliver and exceed their expectations, as claimed by their so-called customers?

Deborah Collier Certificate in Online Business President and President - The Digital Skills Authority, delivers some useful insights on how industries could tackle this challenge.