7 Deadly E-commerce Sins of 2012 (Still Relevant Today)

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The e-commerce article contains valuable tips and advice still relevant today.

Are you happy with your online sales and profits? Are you tired of discounting your goods and services? You are experiencing a common dilemma, particularly in challenging times, when competing for customers is increasingly difficult.

Certificate in Online Business President Deborah Collier, explores the mistakes businesses are making, and provides valuable tips on how to maximise online sales, in this helpful article from our archives.

The global economy is taking it’s time to recover from the economic crisis of the last five years. Despite the new and exciting tools and technologies available to organisations both large and small, businesses are still failing to make the most of e-commerce to maximise their sales. Lets explore the common mistakes enterprises are making with my 7 Deadly E-Commerce Sins article
Selling too cheaply

Getting the price right is absolutely critical. At the outset of your business, you and your team will have completed some market research to ensure pricing is right. There are two elements to any pricing decision – What your customers are willing to pay and what they are able to pay. You also need to assess the competition. If you are a retailer selling the same product as a competitor, then the best price is the No.1 motivator for a purchase. However this is not the only reason customers buy...

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