Content Strategy & Customer Experience Training

 

Engaged and excited

Engage your audience to buy, subscribe and interact!

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.

These valuable lessons are core training modules from all COB Certified training programs:-


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What will I learn?

Understand your audience

  • Gain a clear understanding of your target audiences
  • Learn how to create engaging customer journeys for your customers
  • Understand their psychology and how to engage them on your web site
  • Learn how to target and get closer to your audience

Web Content that Sells

  • Learn how to avoid the '7 Deadly Web Content Sins'
  • Get our 12 Keys to Content Success
  • Learn how to write and present text effectively on the Internet
  • Learn how to use your web site to build trust
  • Find out what media to use to present your ideas
  • Gain valuable key selling phrases for your web site
  • A look at cutting edge technologies for content
  • Content considerations: Who, what, why, when and how?
  • Web 2.0 - 3.0 uses and benefits
  • Optimising your web site for social media

Web Content and Information Architecture

 

  • Learn how to structure and plan marketable content for maximum customer and user experience
  • IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts
Writing for the Web and SEO
    • Get key selling phrases for your organisation
    • Learn how to grab your readers attention in a few seconds
    • Learn how to search engine optimise your text
    • Understand how to balance the customer experience with search engine optimisation
    • Learn how to optimise your text so that it readable on the Internet