COB Certified Web Merchandiser


COB Certified Web Merchandiser E-Learning Course

The Certificate in Online Business (COB)            

A Digital Skills Authority Qualification course

COB Certified Web Merchandiser - E-Learning Course $675 (incl. tax)

Get instant access to the online web merchandising course version of this powerful international web merchandising certification program from the Digital Skills Authority. Adapted from established classroom training attended by retailers such as John Lewis, House of Fraser, Three, Schneider Electric, L'Oréal and more, this high-quality 6-week interactive online merchandising program delivers expert insights and powerful hands-on workshops on the following subjects

  • 6-weeks access to high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable versions of three powerful course workbooks
  • Includes Online COB Exam and Certification Administration Costs


More E-Commerce Courses 

Get Powerful Learning to Maximise Online Sales!

This valuable sales and customer-focused international web merchandising certification course will help you present your products effectively online, as well as maximize the value of your shopping basket, by effective cross-selling and up-selling.

Is this course for me?

Are you working in an e-commerce team or normally in-store? Perhaps lost your job in retail? This course is suitable for:-

  • Visual merchandisers
  • Web / Online Merchandisers
  • Retail teams selling online
  • Job Seekers and Careers changers

How will I benefit?

There are a number of practical benefits to following our non-technical e-commerce management program. Here are some of them:-

  • Learn how to engage your customers to buy
  • Gain valuable tips to maximise sales
  • Discover how to write search engine optimised product pages
  • Get helpful exam practice exercises and tips and online exam
  • Complete fun high-impacting practical exercises
  • Study to become a COB Certified Web Merchandiser

The COB Certified series of certifications are industry-developed, globally recognised qualifications from the Digital Skills Authority.

COB stands for Certificate in Online Business™ and there are fifteen 'Certificates in Online Business'.

Established since 2008, leading brands from all around the world send delegates on the COB Certified courses.

About the Exam

Digital Skills Authority has three types of exams. The exam for the COB Certified Web Merchandiser - E-Learning Edition, is administered though our online systems

The exam is a practical 1-30hr case study exam and the pass mark is 70%. Your online course subscription includes your exam fee, our assessment and administratiojn. Results to be issued to you via email. If you pass your exam, we will issue you with your unique certification. This will either be our standard certificate, or a new secure digital version with social media sharing integration and sharing. (This will depend on availability, as we migrate to fully digital certifications).

Your Learning

Understand your audience
  • Gain a clear understanding of your target audiences

  • Understand their psychology and how to engage them on your product pages

Web Content that Sells
  • Learn how to avoid the '7 Deadly Web Content Sins'

  • Get our 12 Keys to Content Success

  • Find out what media to use to present your products

  • A look at cutting edge technologies for content

  • Understand how to enable viral marketing and advocacy on your product pages

Writing for the Web
  • Learn how to write and present text effectively on your product pages

  • Get key selling phrases for your products

  • Learn how to grab your readers attention in a few seconds

  • Learn how to search engine optimise your online product information

  • Understand how to balance the customer experience with search engine optimisation

  • Learn how to optimise your text so that it readable on the Internet

Web Merchandising for Maximum Sales
  • Gain valuable insights into selling and psychology

  • Learn to categorise your products for optimal impact

  • Learn how to merchandise products effectively for optimum sales

  • Understand how to cross-sell effectively

  • Discover intelligent tools to enhance online merchandising

  • Know what and how to implement social and search merchandising

  • Packed with case studies and practical hands-on workshops

Content Strategy and Customer Experience    Web Merchandising for Maximum Sales     Search Engine Optimisations for Web Content Writers, Publishers and Merchandisers
  • The sharing of login details or multiple user viewing per subscription, is strictly prohibited
  • Subscripton fee is per person, and entitles the subscriber to one sitting of their exam
  • Copying, distribution and sharing of the downloadable books or online materials are strictly prohibited. Doing so would be infringing the legal copyright of Digital Skills Authority Ltd, all rights reserved
  • Subscription to your online course is acceptance to start our service to you immediately. Your subscription may not be cancelled or refunded.
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