COB CERTIFIED CATEGORY MANAGER

Become a COB Certified Category Manager

Plan, Attract and Sell!

Get the competitive edge with this high-impacting Retail Category Manager's training course and qualification. Our industry program will help you to develop and implement a powerful digital marketing strategy, effective online retail category management, web merchandising practices and resources to maximise your sales. Get the latest insights and tips on Artificial Intelligence and Emerging Technologies relevant to this role.

Options
E-Learning
Classroom On-Site
Exams

Get Powerful Learning to Maximize Online Sales!

This valuable sales and customer-focused international category manager marketing and online selling certification course will help you select appropriate products to sell online, present them effectively online, maximize the value of your shopping basket, by effective cross-selling and up-selling, and develop a digital marketing strategy.

Who should take this course?

Are you working in e-commerce and / retail marketing? Are you progressing in your career? Looking for promotion? This course is suitable for:-

Existing and new retail marketers
Aspiring category managers
Traditional marketers

What are the benefits

There are a number of practical benefits to following our category marketing manager program. Here are some of them:-

Select and categorize appropriate products to sell online
Develop category and product marketing strategy
Learn how to engage your customers to buy
Gain valuable tips to maximize sales
Discover product pages should be optimized for online sales
Get helpful exam practice exercises and tips and online exam
Complete fun high-impacting practical exercises
Study to become a COB Certified Category Manager

From Learning to Action

During and / or further to the course, subscribers and delegates are encouraged to:-

Assess and contribute to improving your organization’s digital advertising activities, email marketing, social media marketing and SEO
Select, manage and work effectively with resources including marketing teams, artificial intelligence, suppliers
and partners
Lead or contribute to the enhancement or planning of category and product pages and navigation to optimize usability and revenue
Contribute to your organization's Social Media Game Plan™ to help drive sales
Manage key category marketing activities and associated resources in-line with your omni and multi-channel marketing strategies
Plan and implement effective cross-sell an up-sell strategies
Manage a productive Web Merchandising team and processes

"I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". Naema Alibimani, Portal Marketing team Oman Ministry of Education

"I highly recommend the content strategy training day. It's very interesting and informative. The hands-on exercises were particularly useful.", Emma Bishop, then Product Manager, Skype

Further testimonials

The Digital Marketing Manager Program also shares some training with the COB Certified E-Commerce Manager and E-Business Manager’s ‘Introduction to Digital Marketing’ and Content Strategy training. Please browse testimonials on those course pages.

CLASSROOM OPTION

Classroom Option

The COB Certified Category Manager classroom program is a high-quality consultative retail marketing and category management course delivering expert insights and powerful hands-on workshops. You will experience a real-world approach to learning, and apply it to your projects - both in real-time and after the course. Delegates will focus on their employer projects and case studies. As a premium course delegate delegates receive valuable and immediate feedback about classwork and how it applies to your organization, brands and services.

Where is this course available?

This classroom program is offered by Digital Skills Authority as an on-site consultative course. Public courses will be offered by Licensed Training Providers internationally. Get On-Site Training

Develop a Powerful Digital Marketing & Advertising Strategy!

This powerful digital advertising training day will help you maximize your return on investment.

Learn how to plan and implement an optimized digital advertising strategy for your organization. Master the art of email marketing, and discover how new and cutting-edge technologies can benefit your brands.

What will you learn?

Digital Advertising Strategy

The art of effective messaging
Media selection - Multi-Channel
Planning your advertising and promotional campaigns

Emerging and Cutting-Edge Technologies for Marketing

A look at emerging technologies and opportunities in digital marketing
Understand how artificial intelligence and be deployed effectively for marketing
Understand and decide if and how these fit into your digital marketing strategy

Effective Email Marketing

The benefits and disadvantages of email marketing
Email marketing strategy
How to implement an effective email marketing campaign
Technical requirements for email marketing messages
Understanding email marketing metrics
Integrating email marketing with social media
Email marketing versus SMS
Email marketing and the law
How to increase open and click-through rates
Newsletter subscription and autoresponders
Choosing an effective email marketing tool
Email Marketing Workshop

Engage your audience to buy, subscribe and interact!

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.

What will I learn?

Understand your audience

Gain a clear understanding of your target audiences
Learn how to create engaging customer journeys for your customers
Understand their psychology and how to engage them on your web site
Learn how to target and get closer to your audience

Web Content that Sells

Learn how to avoid the '7 Deadly Web Content Sins'
Get our 12 Keys to Content Success
Learn how to write and present text effectively on the Internet
Learn how to use your web site to build trust
Find out what media to use to present your ideas
Gain valuable key selling phrases for your web site
A look at cutting edge technologies for content
Content considerations: Who, what, why, when and how?
Web 2.0 - 3.0 uses and benefits
Optimizing your web site for social media
Discover how Artificial Intelligence can support content production

Web Content and Information Architecture

Learn how to structure and plan marketable content for maximum customer and user experience
IA and Wireframing Workshop: Prepare and architect optimized navigation and page layouts

Writing for the Web and SEO

Get key selling phrases for your organization
Learn how to grab your readers attention in a few seconds
Learn how to search engine optimize your text
Understand how to balance the customer experience with search engine optimization
Learn how to optimize your text so that it readable on the Internet

Introduction to PPC and Analytics

Essential training for any business owner or marketer, planning or implementing a pay-per-click advertising campaign. You will gain practical learning throughout the course to reduce your costs and increase your sales, delivered by our highly experienced Google Adwords and Analytics trainer.

During the training you will:-

Gain a comprehensive understanding of search engine marketplace.
Write a search engine marketing strategy specific to your industry.
Learn how to create and manage an effective pay-per-click campaign.
Find out how to analyse and modify your campaign reports for maximum return on investment.
Learn practical cost-saving tips.
Discover the latest technologies and tools provided by leading social networks and search engines.
Find out how to employ PPC tools for Market Intelligence.
Learn how to implement PPC for mobile devices
Discover what analytics are helpful for decision-making
Participate in hands-on exercises

What will you learn?

Creating Campaigns on Social Networks
Google Adwords Campaign Strategy
The Latest Features from Google Adwords
Target specific geographical locations
Scheduling Ads
Leveraging Google Adwords as a Business Intelligence Tool
Mobile Campaigns and Features
Techniques and Tips for Writing Great Ads
Bid and Keyword Optimization
Adwords and Landing Pages
Display (Banner Ad Campaigns) implementation
Choosing sites based on audience demographic
Effective analytics for manager

Social Media Marketing

You will master the art of using social media for business. Our social media training will help you to enhance your reputation, increase your sales, build your brand, generate advocacy and trust, and build closer relationships with your customers.

The training will deliver valuable insights into online networking using social media. You'll discover how to use a variety of social media networks and applications effectively, to maximize the benefits, avoid the pitfalls and prevent wasting time.

What will you learn?

Your Social Media Game Plan™

Using expert strategic advice and tips, get started with your own Social Media Game Plan™.

Learn how to search engine optimize your profiles, links and content
Find out the right online networks to invest your time and energy
Learn and develop social media ideas for your web site
Discover how social media connects to your other marketing activities
Understand how to generate online advocacy and leverage social media as a viral marketing channel.

Hands-On Applications Workshops

Discover at least three technologies suitable for your industry and find out how to employ them effectively.

Hands-on training
Set-up and get started with social media networks
Understand how to engage with your audience
Complete your Social Media Game Plan

ONLINE EDITION

E-Learning COBCM

SUBSCRIBE NOW

COMPARE COURSES

CORPORATE GUIDE

Get a subscription to our powerful digital marketing management course. Subscribe to the 90-day blended online + live and recorded webinar version of this globally recognised e-business certification from The Certificate in Online Business™ (COB) series.

Access 90-days course of around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
Downloadable Secure E-Learning Versions of the Six Official COB Certified Digital Marketing Manager Course Books
Your Digital Skills Authority exam administration fee*

* Fee excludes exam invigilation (sitting) fee which is payable to your chosen authorised testing centre, or the Digital Skills Authority should you wish to take our NEW Secure Live Remote Exam via Webcam.

Price $2,950 incl. tax