Introduction to Digital Marketing & Branding


Digital Marketing Lessons

Engage your audience to buy, subscribe and interact!

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.

These valuable lessons are core training modules from all COB Certified training programs:-

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What will I learn?

Marketing Planning

  • Marketing and your customers
  • Principles of marketing
  • The art of effective messaging
  • Digital marketing strategy

Digital Advertising

  • Search Engine Marketing
  • Pay-Per Click Workshop
  • Viral and Affiliate Marketing
  • Banner and Video Advertising

Email Marketing

  • Leveraging Business Email
  • Email Marketing Statistics
  • Email v Direct Marketing
  • Email Marketing Best-Practice Guide

Introduction to Social Media

  • What is Social Media?
  • Why is it important for marketing?
  • What are the dangers of social media?
  • What are the right tools for you?
  • How do we use them?