Course Overview

COB Certified E-Commerce Manager

Attract and Engage!

This leading-edge digital marketing training course and qualification will help you develop and implement a powerful digital marketing strategy, maximise your sales and enhance your brands reputation.

This high-quality consultative 5-day digital marketing course delivers expert insights and powerful hands-on workshops. You will experience a real-world approach to learning, and apply it to your projects - both in real-time and after the course. Our small sized classes enable us to focus our attention on you and your projects.


  As a premium course delegate you will receive valuable and immediate feedback about your classwork and how it applies to your organisation, brands and services.

Who should attend this course?

The COB Certified Digital Marketing Program is suitable for any business, organisational leader or team member involved in marketing products and services. This course is ideal for::

  • Digital Marketing Managers and Directors
  • Marketing Department Directors and Managers
  • Senior Marketing Team Members
  • Heads of Online*
  • Business Owners*

Please Note:

COB Certified classroom courses are NOT open to training companies, consultancies, agencies or individuals offering consultancy services, management or training in e-commerce, e-business or marketing.  

*Should also consider our alternative COB Certified E-Business Manager Program

Staff responsible for both online selling and marketing may also be interested in the COB Certified E-Commerce Manager Program

What are the benefits?

There are a number of practical benefits to attending our digital marketing manager program.  Here are some of them:-

  • Learn how to engage your customers to subscribe, buy and interact
  • Gain valuable tips to increase traffic and sales
  • Gain confidence with channel and supplier selection
  • Understand and learn how to avoid the common pitfalls
  • Discover new technologies and tactics for digital marketing and advertising
  • Find out how to maximise your return on investment
  • Avoid costly digital marketing mistakes
  • Become a COB Certified Digital Marketing Manager

The training is designed to enable you or your staff to:-

  • Plan an optimal web site layout, structure and content strategy to engage your customers to buy, subscribe and interact
  • Identify and understand how to reach your target audiences in an optimal way
  • Develop an effective digital marketing and advertising strategy
  • Develop your organisational social media game plan
  • Manage key digital marketing and advertising activities in line with your multi-channel marketing activities

Post Course Targets and Objectives


What will you learn?

The course includes four full days of training, and a final day with an essential practice workshop and two exams.

Follow the below links to discover what you will learn:-

Course Overview, Audience and Benefits
Targets and Objectives
Day 1 - Digital Advertising Strategy, Email Marketing & Emerging Technologies

Day 2 - Content Strategy & Customer Experience
Day 3 - Pay-Per-Click Advertising
Day 4 - Social Media Marketing & Networking
Day 5 - Review, Exercises and Exams

Compare courses PDF below will also give you a quick snapshot of learning on all courses.

Compare Courses (PDF)     Course Fees

Classroom course